Apple targets Watch wearers with a taste for the exclusive

In a break from its tumultuous product launches, Apple is offering high-end customers its 18-carat gold Watch Edition with sapphire display for $17,000

New Apple releases are usually accompanied by lines of fans outside their stores waiting patiently to be the first to get their hands on the tech icon's latest gizmo. Not this time. Well, if you have at least $10,000 to spend on a watch.

Apple is creating a club class for customers looking to buy its new Apple Watch. There'll be no lines, private lessons for users and 24-hour support for those buying the high-end version of its soon-to-be-released smart watch, according to documents seen by tech site 9to5Mac.