Trademark filings point to ‘Reality’ branding for Apple’s mixed reality headset
Illustration by Alex Castro / The Verge Trademark filings spotted by Bloomberg suggest Apple might incorporate Reality" in the name and branding of its long-rumored mixed reality headset. Three separate filings show trademarks for Reality One," Reality Pro," and Reality Processor," matching the realityOS name that cropped up in Apple's code and a trademark application that potentially refers to the headset's operating system.
The applications weren't filed by Apple itself, but by a company called Immersive Health Solutions, LLC. Companies like Apple often use the names of shell companies when filing for a patent or trademark to help keep their plans private. But, as Bloomberg points out, the Delaware-based Immersive Health Solutions was registered by Corporation Trust Co....