Shopify Warns Merchants Against Using Amazon's 'Buy With Prime' Service

Shopify is pushing back on Amazon's one-click checkout service. The e-commerce platform is warning merchants who try to install Amazon's "Buy With Prime" button on their storefront that it violates Shopify's terms of service, and is also raising the specter of security risks, according to research firm Marketplace Pulse. CNBC: Amazon introduced Buy With Prime in April, pitching it as a way for merchants to grow traffic on their own websites. The service lets merchants add the Prime logo and offer Amazon's speedy delivery options on their sites. Members of the retail giant's Prime loyalty club can check out using their Amazon account. Shopify will not protect merchants who try to use Buy With Prime against fraudulent orders, according to a screenshot of a notice Shopify sent to merchants. The notice also warns that Amazon's service could steal customer data, and charge customers incorrectly. Shopify's terms of service require merchants to use Shopify Checkout "for any sales associated with your online store," seemingly prohibiting them from offering alternative checkout options.

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