Thousands of US Theatres are Offering $3 Movie Tickets Today

"Every movie, every showtime, every format - $3.00" announces the web site for America's "National Cinema Day." UPI explains:While not all theaters will be participating in the day, most major American chains, including AMC, Regal, Cinemark and Marcus are all taking part.... In addition to major cinema chains, dozens of independent, small and art-house theaters will be offering $3 tickets as well. Vox noted that the day should be busy, considering that a large chunk of the film industry has recovered from COVID-19. The outlet reported that total domestic ticket sales this summer exceeded $3 billion - though this is still an estimated 20% less than summer 2019. More details from CNBC:Jackie Brenneman, president of the nonprofit Cinema Foundation, tells CNBC Make It that the idea for a national movie theater holiday was in the works well before 2020, but that the Covid-19 pandemic forced those plans to be postponed. After Regal Cinemas parent company Cineworld held a similar event in the UK in February to great success, Brenneman said planning began in earnest to replicate the promotion across the pond. "It gave a model template for how we could do something at that scale in the United States," she says.... The flat $3 price for any movie in any format is also meant to encourage moviegoers to check out premium formats such as Dolby and IMAX. "It's an opportunity to get people to try out the new technologies and see how they like it," Brenneman says.... There are thus far no plans in place to repeat National Cinema Day next year, but Brenneman says the hope is this won't be a one-off event.

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