Ad campaign targets Latino voters as key bloc for Democrats in midterms

Non-profit Voto Latino aims to challenge Republican disinformation' in key battleground states

With midterm elections on the horizon, Americans are subject to a flurry of Democratic and Republican ads. As the second-largest voting bloc in 2020, Latino voters are expected to play a significant role in the 2022 elections. They are therefore a key target group.

One non-profit, Voto Latino, aims to fight political disinformation and communicate with self-identified moderate Latino voters through a series of ads.