Kourtney Kardashian wants to make Boohoo’s fast-fashion sustainable. Spoiler alert: she can’t | Niloufar Haidari

Welcome to the fashion-influencer-to-landfill pipeline, where greenwashing abounds and nothing of meaning is said

Good news for people who like being lied to and wearing clothes that smell of petrochemicals: Boohoo, a UK-based online fast-fashion brand that has grown quickly in the US, has announced that they will be partnering with Kourtney Kardashian to embark on a sustainability journey".

The destination is unclear, but the journey'' will involve 46 limited-edition pieces of clothing made from recycled fibers, traceable cotton, recycled sequins and recycled polyester" as well as transparent practices for shoppers who want to learn more about the apparel".