Patagonia’s billionaire owner gives away company to fight climate crisis

Founder Yvon Chouinard announced that all the company's profits will go into saving the planet

Setting a new example in environmental corporate leadership, the billionaire owner of Patagonia is giving the entire company away to fight the Earth's climate devastation, he announced on Wednesday.

Patagonia founder Yvon Chouinard, who turned his passion for rock climbing into one of the world's most successful sportswear brands, is giving the entire company to a uniquely structured trust and non-profit, designed to pump all of the company's profits into saving the planet.