Former Apple Design Boss Jony Ive: Car Buyers Will Demand The Return of Physical Buttons

The Drive reports;Sir Jony Ive - the man designed the original iMac, iPod, iPhone, and iPad during his 22 years as Apple design chief - has claimed new-car buyers will drive demand for physical buttons to return in automotive entertainment systems. In recent years, car companies such as Tesla and Volkswagen have progressively moved to remove physical switches from their vehicle's interiors, replacing them with 'haptic' touch-sensitive buttons, or moving a majority of the controls into a central touchscreen. Speaking at a panel session at a conference in the US - alongside Apple CEO Tim Cook and Laurene Powell Jobs (widow of Apple co-founder Steve Jobs) - Ive said there are merits to the design of multi-touch screens, but car buyers will demand for physical controls to return. "I do think there are fabulous affordances with interfaces like, for example, multi-touch [the technology allowing for pinching and zooming on phone screens]," Ive said. "But we do remain physical beings. I think, potentially, the pendulum may swing a little to have interfaces and products that will take more time and are more engaged physically." When the panel's moderator - journalist Kara Swisher - asked if Ive was referring to cars, the former Apple design boss responded, "for example". The article also reports that "Apple's secretive autonomous car project is believed to be continuing behind closed doors, with the tech giant reportedly employing 5000 staff members to work on a new electric car."

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