‘Each guest experience will be different’: VR and the future of theme parks

Expo in east London shows how important augmented and virtual reality will be, as attractions move with the times

In the fight for theme park visitors the battle lines have been drawn - monster trucks, virtual reality zombie warfare and smellscaping", just thankfully not all at the same time.

And while there was a sombre atmosphere around parts of London as tens of thousands lined up to pay their respects to the Queen, there were 10,000 more gathered in a convention centre in East London experiencing the future of the theme park.