Apple says it prioritizes privacy. Experts say gaps remain

Tech behemoth could do more to protect user data from landing in the hands of police and other authorities, some say

For years, Apple has carefully curated a reputation as a privacy stalwart among data-hungry and growth-seeking tech companies.

In multi-platform ad campaigns, the company told consumers that what happens on your iPhone, stays on your iPhone," and equated its products with security through slogans like Privacy. That's iPhone."