The OG App, an ad- and Reels-free Instagram clone, is pulled from the App Store

Illustration by Alex Castro / The Verge

An app appealing to the nostalgia of an Instagram without Reels and recommendations was pulled from the App Store just as developers say it was taking off.

The OG App allows users to log in with their Instagram account and browse without ads, recommendations, and Reels - increasingly obtrusive features on Instagram that have caused widespread pushback from users. The app's name captures the same sentiment: many users miss the old Instagram.

But just a day after the app officially launched, it was pulled from the App Store on Wednesday, Engadget reports. On Twitter, the OG App creators said the app got 10,000 downloads and was climbing the rankings before it was removed.

Yesterday night, after we received 10,000 downloads,
were #50 on...

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