YouTube Asks Some Users To Purchase a Premium Subscription To Watch in 4K

YouTube's Premium paid subscription includes benefits like ad-free viewing, video and song downloads for offline consumption, and background plays. Now, it might also be shifting video streaming in 4K resolution (currently free for all users) to the premium tier. TechCrunch: Over the weekend, users across Reddit and Twitter noted that YouTube had been asking them to upgrade to the premium tier to watch videos in 4K. It's not clear if the change is part of a limited test, or if the company is thinking about capping free users to 1440p resolution. Google declined to comment on the story when contacted by TechCrunch. The company has tried various methods to convert free users into paying ones. One of the most notorious ones was showing them up to 11 unskippable ads before the start of a long video to let them have an uninterrupted experience.

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