‘The new Paul Hogan’: Australia unveils new tourism ambassador Ruby the Roo
by Caitlin Cassidy from on (#64MC9)
Tourism Australia hopes cartoon mascot, voiced by actor Rose Byrne, will entice international travellers
Tourism Australia has revealed a computer-generated kangaroo named Ruby Roo as the new Paul Hogan", an unofficial national mascot they hope will entice international travellers to Australia.
The latest global campaign, featuring the cartoon creature voiced by Australian actor Rose Byrne, was unveiled to the world on a major digital billboard in Tokyo on Tuesday, kickstarting a world tour to officially launch in New York on 19 October.
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