How the negroni sbagliato took off with the help of Emma D’Arcy and TikTok

The actor's name check of the cocktail becomes a meme, creating an instant drinks trend

It is the impossible-to-pronounce Italian word that is on everyone's lips in line at the bar - or, more likely - while making do with what's in the fridge. Sbagliato" - meaning bungled" or mistaken" - has suddenly become the all-important addendum in ordering a negroni.

A negroni sbagliato is simply a negroni mixed with prosecco in place of the traditional gin, yet on Google Trends, which shows global search interest over time, there was a seismic spike on 5 October.

The origins of the trend can be identified with unusual precision: a namecheck by actor Emma D'Arcy. In a video to promote House of the Dragon, posted to HBO's TikTok account, D'Arcy, who is non-binary, is asked by co-star Olivia Cooke about their favourite cocktail. They give the instantly iconic response: Negroni sbagliato - with prosecco in it." Italian, spoken by a Briton, has never sounded better.