Disney wants to use your viewing history to personalize your park experience
by Emma Roth from The Verge - All Posts on (#655ER)
Illustration by Nick Barclay / The Verge Disney could soon start using your Disney Plus viewing habits to influence your experience at its parks - and vice versa. In an interview at The Wall Street Journal's Tech Live event, Disney CEO Bob Chapek said the company's working on a way to tailor both experiences based on how you interact with its physical and digital offerings.
If you're on Disney Plus, we should be aware of what happened, what you experienced, what you liked, the last time you visited a park, and vice versa," Chapek explained. When you're in a park, we should know what your viewing habits are on Disney Plus."
Disney CEO Bob Chapek talking about how your Disney+ viewing habits could soon impact your experience at the theme parks: pic.twitter.com/72FGccKJ46
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