BoM boss apologises for rebranding debacle and says there are ‘significant learnings’ for bureau

Andrew Johnson tells Senate hearing image rebrand' followed research suggesting elderly and new immigrants were confused by term BoM

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The Bureau of Meteorology's under-fire chief executive, Dr Andrew Johnson, has issued an apology over the agency's handling of its rebranding, saying there were significant learnings" from the debacle.

The bureau last week asked media not to refer to it as BoM" but rather the Bureau" - prompting a rebuke from the federal environment minister, Tanya Plibersek, and then a backtrack. At the time large parts of eastern Australia were flooded.

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