Labour Facebook ads attack red wall Tory MPs in drive to swing voters

New social media drive targets Conservatives' failure to ban fracking, rising mortgage costs, and direct action taken by Just Stop Oil protesters

Red wall Tory MPs are being targeted by Labour attack ads over their failure to oppose a ban on fracking, as part of an overhaul of the party's social media effort.

A new in-house digital team, filled with former Google and tech start-up employees, has been building new applications for the party to create, target and publish swift social media ads at swing voters. They have so far concentrated on fracking, the rising costs of mortgages, the Tory record on the economy and Labour's opposition to some of the direct action taken by Just Stop Oil protesters.