The tunes you hum, books you read, rows you have: Twitter and co are shaping your world | Sonia Sodha

The big social media platforms don't reflect back our views so much as form them

I didn't do it to make more money. I did it to try to help humanity." Elon Musk in his own words on buying Twitter. He follows in the footsteps of fellow multibillionaire Mark Zuckerberg, who in 2017 published a manifesto" for Facebook, setting out how he wanted it to help save humanity from itself.

Delusions of grandeur in wildly rich men aren't unusual, so it's tempting to scoff, then move on. But they are right to claim that their ownership of huge social media platforms confers significant power - in their heads, to do good, but, for the rest of us, to create harms spanning mental health to child safety to health misinformation. Zuckerberg's manifesto didn't stop Facebook helping stoke violence against Rohingya Muslims in Myanmar or in the Tigray conflict in Ethiopia.

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