How Mem Plans To Reinvent Note-Taking Apps With AI

David Pierce writes via The Verge: In the summer of 2019, Kevin Moody and Dennis Xu started meeting with investors to pitch their new app. They had this big idea about reshaping the way users' personal information moves around the internet, coalescing all their data into a single tool in a way that could actually work for them. But they quickly ran into a problem: all of their mock-ups and descriptions made it seem like they were building a note-taking app. And even in those hazy early days of product development -- before they had a prototype, a design, even a name -- they were crystal clear that this would not be a note-taking app. Instead, the founders wanted to create something much bigger. It would encompass all of your notes but also your interests, your viewing history, your works-in-progress. "Imagine if you had a Google search bar but for all nonpublic information," Xu says. "For every piece of information that was uniquely relevant to you." That's what Moody and Xu were actually trying to build. So they kept tweaking the approach until it made sense. At one point, their app was going to be called NSFW, a half-joke that stood for "Notes and Search for Work," and for a while, it was called Supernote. But after a few meetings and months, they eventually landed on the name "Mem." Like Memex, a long-imagined device that humans could use to store their entire memory. Or like, well, memory. Either way, it's not a note-taking app. It's more like a protocol for private information, a way to pipe in everything that matters to you -- your email, your calendar events, your airline confirmations, your meeting notes, that idea you had on the train this morning -- and then automatically organize and make sense of it all. More importantly, it's meant to use cutting-edge AI to give all that information back to you at exactly the right time and in exactly the right place. [...] So far, Mem is mostly a note-taking app. It's blisteringly fast and deliberately sparse -- mostly just a timeline of every mem (the company's parlance for an individual note) you've ever created or viewed, with a few simple ways to categorize and organize them. It does tasks and tags, but a full-featured project manager or Second Brain system this is not. But if you look carefully, the app already contains a few signs of where Mem is headed: a tool called Writer that can actually generate information for you, based on both its knowledge of the public internet and your personal information; AI features that summarize tweet threads for you; a sidebar that automatically displays mems related to what you're working on. All this still barely scratches the surface of what Mem wants to do and will need to do to be more than a note-taking app...

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