How Apple’s ‘Ask App not to Track’ Prompt Helped TikTok's War Against Facebook
by Thomas Germain from on (#65REX)
In April, 2021, Apple dropped a nuclear bomb on the world of online advertising. The company rolled out a new iPhone privacy setting called App Tracking Transparency, or ATT, that shows you, an iPhone user, a popup asking if you want to Allow this app to track your activity across other companies' apps and websites?"...