KFC Blames Semi-Automated Bot for Insensitive App Alert on Kristallnacht

"KFC has apologised after sending a promotional message to customers in Germany, urging them to commemorate Kristallnacht with cheesy chicken," reports the BBC.The Nazi-led series of attacks in the country in 1938 left more than 90 people dead, and destroyed Jewish-owned businesses and places of worship. It is widely seen as the beginning of the Holocaust.... The fast-food chain sent an app alert on Wednesday, saying: "It's memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!" Around an hour later another message was sent with an apology, according to the Bild newspaper. "We are very sorry, we will check our internal processes immediately so that this does not happen again. Please excuse this error," the message is reported to have said. The fast food chain "apologized for the error," reports the Jerusalem Post, "explaining that they 'use a semi-automated content creation process linked to calendars that include national observances.'""In this instance, our internal review process was not properly followed, resulting in a non-approved notification being shared." Calling the mistake "obviously wrong, insensitive and unacceptable," KFC Germany added that they "have suspended app communications while we examine our current process to ensure such an issue does not occur again.

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