Two-thirds of UK’s biggest advertisers to cut television spend
by Mark Sweney from World news | The Guardian on (#661TV)
Traditional TV shunned in favour of digital media and last-minute promotional campaigns
More than two-thirds of the UK's biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.
A survey of 59 UK advertisers has found that 67% will make the deepest budget cuts to ads on broadcast TV, according to the Incorporated Society of British Advertisers (ISBA) and the media investment analysts Ebiquity.
Continue reading...