‘It’s a community effort’: a look inside the campaign that discourages teen drinking

As many celebrate the holidays - which usually includes alcohol - Chris Swonger has launched We Don't Serve Teens

Chris Swonger had already signed up to lead a publicity campaign warning about underage drinking across the US on the Wednesday before Thanksgiving when a deadly crash in his home town earlier this month drove home the timeliness.

A teen motorist suspected of driving while intoxicated despite being under the legal drinking age crashed into another car and killed a high-school basketball player named Braylon Meade on 11 November in Arlington, Virginia. Meade's community grieves for a life cut short while the other teen at the center of the case faces an involuntary manslaughter charge.