Elon Musk never cared if Twitter was a business failure – he wants a political win | Richard Seymour

The social platform's new billionaire owner wants to rebalance information ecologies in favour of the right

Why bother reinstating Donald Trump's Twitter account? Twitter owner Elon Musk, having said that no such decisions would be made until a content moderation council was established, made the decision after running a quick Twitter poll. He also reactivated the accounts of Kanye West, who was dumped by advertisers after delusional antisemitic comments, and Andrew Tate, the misogynist influencer" who was banned in 2017 for violating the terms of service.

This puts already nervous advertisers, who account for about 90% of the company's revenue, in a precarious position. The NAACP has called for big firms to halt advertising on Twitter. Many of them have already done so. The Trump decision also risks a wider political backlash for the platform, especially among users. Musk is already under federal investigation for his conduct during the takeover.

Richard Seymour is a political activist and author; his latest book is The Twittering Machine