Milk formula firms target women looking for pregnancy advice

Companies advertise products to women searching online for folic acid to get around marketing restrictions

Women trying for a baby are being targeted by formula milk companies on social media even before they have become pregnant, a World Health Organization scientist has said.

Formula milk brands use online shopping and search data to detect when someone is planning a baby, said Dr Nigel Rollins, of the department of maternal, newborn, child and adolescent health at the WHO.