Netflix Nights Still Come Wrapped in Red-and-White Envelopes

Netflix's trailblazing DVD-by-mail rental service has been relegated as a relic in the age of video streaming, but there is still a steady -- albeit shrinking -- audience of diehards who are happily paying to receive those discs in the iconic red-and-white envelopes. From a report: Netflix declined to comment for this story but during a 2018 media event, co-founder and co-CEO of Netflix Reed Hastings suggested the DVD-by-mail service might close around 2023. When -- not if -- it happens, Netflix will shut down a service that has shipped more than 5 billion discs across the U.S. since its inception nearly a quarter century ago. And it will echo the downfall of the thousands of Blockbuster video rental stores that closed because they couldn't counter the threat posed by Netflix's DVD-by-mail alternative. Shortly before breakup from video streaming, the DVD-by-mail service boasted more than 16 million subscribers, a number that has now dwindled to an estimated 1.5 million subscribers, all in the U.S., based on calculations drawn from Netflix's limited disclosures of the service in its quarterly reports. Netflix's video streaming service now boasts 223 million worldwide subscribers, including 74 million in the U.S. and Canada. "The DVD-by-mail business has bequeathed the Netflix that everyone now knows and watches today," Marc Randolph, Netflix's original CEO, said during an interview at a coffee shop located across the street from the post office in Santa Cruz, California.

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