Flannels fashion chain proving a magnet for gen Z shoppers

The Frasers Group company's attention to the twentysomethings' market is paying dividends

Frasers has announced it plans to open another six Flannels stores next year, at a time when some of the UK's more traditional department stores are closing shops.

While it might seem like a move against the run of play, it is betting on its established customer base - well-paid young people, typically living at home, who have that rare commodity in a cost of living crisis: spending money. It is precisely this demographic who have been credited with driving luxury into 2023.