Samsung Ditches Samsung? New Team Formed for Building Its Own Chipsets

"Samsung's Mobile Experience (MX) Business has formed a completely new team for designing and developing its own chipsets," reports the Business Standard, citing media reports. "The company has formed an application processor (AP) solution development team within the business." A similar position already exists with Samsung System LSI, which designs logic chips such as Exynos, which MX uses in its Galaxy phones. According to sources, the MX Business is forming its own identical team either to optimise these Exynos chips for its Galaxy line or, more likely, to entirely develop its own processors in the future, said the report. Slashdot reader joshuark describes it as "Samsung ditching Samsung." Some context from Hot Hardware:Samsung's fancy phones sold in the U.S. use powerful Qualcomm Snapdragon SoCs that may not always outrun Apple's bespoke processors, but they're pretty darn fast. Overseas, though, Samsung uses its own home-grown Exynos chips, and they don't typically compete as well in terms of performance or efficiency. It could be for this reason that the company has allegedly formed a new "application processor solution development team." This information comes from Korean tech and electronics site The Elec.... The average smartphone user doesn't obsess much about smartphone speed, but the gap between Apple's finest and even the best Exynos SoCs is a yawning chasm. Rumor has it that the Galaxy S23 will be the first to use Snapdragon processors around the world. If that's true, then Samsung is definitely concerned about performance, and it may well be the case that [team leader] Choi Won-joon wants Samsung's mobile unit to start building its own processors.

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