Fails of 2022: Peloton’s year of layoffs, gaffes, and ship metaphors
by Victoria Song from The Verge - All Posts on (#6719H)
Micha Huigen / The Verge The year 2021 wasn't great for Peloton. Its stock tanked. Its premium treadmill killed a small child, injured several others, and wound up being recalled. Its new, affordable treadmill also ended up being recalled before it ever officially launched. By December, Peloton was the butt of everyone's jokes after Mr. Big, a major Sex and the City character, died on his Peloton Bike in the first episode of HBO's sequel And Just Like That.... Peloton tried to clap back with a cheeky commercial. That backfired. The year ended with murmurs about a potential sale.
And yet, somehow, 2022 was worse.
Peloton opened 2022 with a fumble, followed by yet another TV character having a heart attack on its Bike. Soon after, then-CEO John Foley stepped...