Could Apple's iTunes add 75m paying subscribers to music streaming market?
Research firm's survey of Americans finds 20% say they'd be 'likely' to pay $7.99 a month for an iTunes subscription - with Spotify at risk
Apple could quickly become the biggest streaming music subscription service in the world after it relaunches its Beats Music service later this year, according to a survey conducted by music industry analyst Midia Research.
The company asked 1,000 Americans whether they would subscribe to an Apple music streaming service for $7.99 a month, and found 10% saying they'd be "very likely" to sign up, and another 10% saying they'd be "likely" to. When it came to iOS users only, 15% were in the "very likely" camp.
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