YouTube’s NFL Sunday Ticket deal is a brilliant move for its subscription future
by Chris Welch from The Verge - All Posts on (#6743X)
Illustration by Alex Castro / The Verge The pick me! pick me!" bidding war for NFL Sunday Ticket has finally come to an end, and YouTube won big. The company announced a multi-year" deal that will see it carry Sunday Ticket both standalone (as a YouTube Primetime Channel) and through YouTube TV. It's a massive score for YouTube, which successfully fended off Big Tech rivals like Apple to land the deal, and a pivotal moment as live sports continue their transition away from traditional cable - DirecTV is the soon-to-be-former Sunday Ticket rights holder - in favor of major streaming platforms.
In one fell swoop, Google has solidified YouTube as a vital destination for NFL fans. And it has resoundingly committed to a long-term future for YouTube TV, which has over 5 million...