Google Urges Apple Not To 'Drop the Ball' on Fixing Messaging in New Billboard Pushing RCS

Google is continuing on with its #GetTheMessage campaign attempting to convince Apple to adopt the RCS messaging protocol, this time taking out a large New Year's-themed ad at Harmon Corner in Las Vegas. From a report: The digital billboard urges Apple not to "drop the ball" on fixing its "pixelated photos and videos." Hey Apple, it's Android, the ball may have dropped on 2022, but you don't have to drop the ball on fixing your pixelated photos and videos. [...] After the short message, the billboard scrolls through RCS code, ending with a plea to customers to "Help Apple #GetTheMessage," the hashtag that Google has been using for the campaign.

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