Meta is further limiting how advertisers can target teens on Facebook and Instagram
by Mia Sato from The Verge - All Posts on (#67P4P)
Illustration by Nick Barclay / The Verge Meta is further restricting how advertisers on its platforms target users under 18, the company announced today.
Starting next month, the company is removing the ability for advertisers to target kids on Facebook and Instagram by gender, though they'll still be able to use age and location. In 2021, Meta rolled back ad targeting based on the interests and activity of teen users, a catch-all term for the trove of data the company collects about your internet activity. With this most recent tightening of rules, advertisers will also no longer be able to target teens based on in-app engagement, like Instagram and Facebook pages they follow and like.
Beginning in March, teens will also have more tools available to (somewhat) control what...