Many People Aren't Sticking Around Mastodon

The number of active users on the Mastodon social network has dropped more than 30% since the peak and is continuing a slow decline, according to the latest data posted on its website. There were about 1.8 million active users in the first week of January, down from over 2.5 million in early December. The Guardian reports: Mastodon, an open-source network of largely independently hosted servers, has often been touted as an alternative to Twitter. And its growth appears connected to controversies at Twitter. But for many it doesn't fulfill the role that Twitter did and experts say it may be too complicated to really replace it. [...] There were about 500,000 active Mastodon users before Elon Musk took control of Twitter at the end of October. By mid-November, that number climbed to almost 2 million active users. [...] The surge in new Mastodon users continued throughout November, peaking at over 130,000 new users a day. The upticks often coincided with controversial decisions made by Elon Musk. Data from Google suggests there was also a surge in searches for Mastodon in April 2022, around the time Musk announced he had become Twitter's largest shareholder. "Twitter, in its most basic form is simple," Meg Coffey, a social media strategist, said. "You can open up an app or open up a website, type some words, and you're done. I mean, it was [a] basic SMS platform." For many, Mastodon may have proved too hard to port over their communities and was just too complicated. Some may have gone back to Twitter, while others, said Coffey, may have dropped social media entirely. "Everybody went and signed up [on Mastodon] and realized how hard it was, and then got back on Twitter and were like, 'Oh, that's, that's hard. Maybe we won't go there,'" she said. "It's like the people that said 'I'm moving to Canada' when Donald Trump was elected," Coffey added. "They never actually moved to Canada."

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