With PC Sales Down, Laptop Makers Turn To Services

The PC market is in rough waters, and it was for much of last year. Every PC maker except Apple saw year-over-year decline. Laptop sales are said to have suffered the most. From a report: This all made for a somewhat uncertain backdrop heading into CES 2023, the annual conference where tech companies show off the products they'll be releasing in 2023. Throughout the show, executives and representatives from various PC manufacturers acknowledged that the industry has a big task ahead of it this year: keep the laptop exciting. Some companies are trying to do that with goofy hardware things (such as Lenovo's dual-screen, dual-OLED, and touchpad-less Yoga Book 9i). But others are moving away from hardware -- and the raw power that hardware can provide -- and emphasizing quirkier software capabilities in this year's lineups. AMD revealed that some of its new chips will come with its first Ryzen AI engine, built on its XDNA architecture. Intel's upcoming Meteor Lake chips will also bring AI capabilities. HP announced new features for its Omen Gaming Hub, including integration with Nvidia's GeForce Now, and new remote management and insight services for IT. A consumer Windows PC, the Dragonfly Pro, was also unveiled, with its integration with HP's new "live concierge" service touted as a highlight. The report adds: And HP isn't alone in this conviction -- quite a few other manufacturers that had a big presence at CES this year emphasized showy software features that utilized camera tracking and AI, from Asus' and Acer's glasses-free 3D displays to Razer's soundbar that follows your head around to optimize your music. Even Lenovo's aforementioned dual-screen Yoga Book is a software offering in many ways; the form factor is hardly new, but the investments Lenovo has made in an impressive system of gesture control are what make it a viable product.

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