‘Embarrassingly wooden’: why are Sunak and Hunt so awkward on screen?

The prime minister and the chancellor have been trying to tickle Britain's pixels, with decidedly mixed results

Finding someone who can read out loud in front of a camera is not as easy as it sounds, as any TV executive will tell you.

Even so, the young, TikTok-savvy, lens-aware advisers to Rishi Sunak and Jeremy Hunt must be wondering why their bosses find it quite so difficult.