Why are M&M’s caving to right-wing anti-woke pressure? | Tayo Bero

The brand made a vague symbolic gesture - and rightwing pundits twisted it into a devious agenda. Now they're retreating

They were inciting a communist takeover. They were promoting radical wokeness. Worst of all, they weren't hot any more.

A year after it first began, one of the most ridiculous back-and-forths between a large corporation and the media I've witnessed in my lifetime is finally over. The M&M's have pulled their beloved spokescandies.

Tayo Bero is a Guardian US columnist