Instagram's Co-founders Are Mounting a Comeback

Kevin Systrom and Mike Krieger are back. From a report: The Instagram co-founders, who departed Facebook in 2018 amid tensions with their parent company, have formed a new venture to explore ideas for next-generation social apps. Their first product is Artifact, a personalized news feed that uses machine learning to understand your interests and will soon let you discuss those articles with friends. Artifact -- the name represents the merging of articles, facts, and artificial intelligence -- is opening up its waiting list to the public today. The company plans to let users in quickly, Systrom says. You can sign up yourself here; the app is available for both Android and iOS. The simplest way to understand Artifact is as a kind of TikTok for text, though you might also call it Google Reader reborn as a mobile app, or maybe even a surprise attack on Twitter. The app opens to a feed of popular articles chosen from a curated list of publishers ranging from leading news organizations like the New York Times to small-scale blogs about niche topics. Tap on articles that interest you and Artifact will serve you similar posts and stories in the future, just as watching videos on TikTok's For You page tunes its algorithm over time.

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