Google to Treat AI-Made Pages Based On Quality; No More Down-Ranking as Spam

Google's latest announcement assured all web publishers that AI-generated content will be treated the same as other human-generated blogs and ranked based on quality.

The tech giant commented last year that an AI-generated comment is no different than simply rephrasing words to get the Google bot's attention and artificially boost the page's rank. Hence, it should be treated as low-quality content that doesn't add any real value to the users.

However, Google seems to have changed its opinion on AI-generated content. In a memo sent out to web developers on Wednesday, Google stated that not all use of AI for content generation could be categorized as spam.

Automation has long been used in publishing to create useful content. AI can assist with and generate useful content in exciting new ways.Google Blog Post

With the latest content policy update, new content on Google will be evaluated on four prime qualities - E-E-A-T, which stands for expertise, experience, authoritativeness, and trustworthiness.

Google further added that the acceptance of AI-written content doesn't change their anti-spam policy.

While publishers are more than welcome to contribute quality content generated by content tools, manipulating search results, exploiting search engine optimization, and spamming can still get you banned, whether it's human-written spam or auto-generated spam.

To stay on the good side of Google, publishers have to steer clear of unethical ranking manipulation tactics.

Clarifying their take on the current anti-spam policy, Google also confirmed that as long as AI or automation is used appropriately for content generation, it won't be classified as spam.

This massive development in their content policy happened right after they decided to use LaMDA AI technology to answer user queries and auto-generate summaries of information and blogs.

Since Google itself is planning to use AI to generate content for user queries, down ranking all AI-made pages might not have sat well with the web publishers.

Other Google Developments

The announcement comes shortly after Microsoft introduced ChatGPT-like features on the Bing Search Engine to help users ask more complex and open-ended questions.

Countering Microsoft's latest innovation, Google's LaMDA-based chatbot Bard will offer a similar chat-based search interface.

Web publishers are worried since summarized answers will most likely take away their banner ad revenues.

Instead of going through multiple websites after looking up a keyword, users will now get a summarized answer to their query - saving them the time and trouble of sifting through multiple pages.

While the idea looks promising, how well it all comes together can only be confirmed once the features begin to roll out. Developers are still struggling to find a way to prevent Bard from providing wrong information.

In a recent demo, the software claimed that NASA's James Webb Space Telescope (JWST) was the first to take a picture of a planet outside our own solar system.

However, in reality, it was actually done by the European Southern Observatory's Very Large Telescope years before the JWST was launched. And this one error wiped out over $120 billion of Google's market capitalization.

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