Digital Asset Platform Bakkt To Discontinue Consumer App After Two Years

Digital asset platform Bakkt is to discontinue its two-year-old consumer-facing app as its focus shifts toward business-to-business (B2B) tech services. From a report: Consumers will be able to continue to managing assets over the web after the app officially closes on March 16, Bakkt said Monday. The app went live in March 2021 with the aim of integrating crypto holdings with other digital assets such as airline miles, gift cards and loyalty points. Partnerships with firms including Starbucks, Best Buy and Choice Hotels accompanied the app's launch.

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