Article 68V6X ‘Lovers and myGov-ers’: the best and worst Valentine’s Day PR stunts

‘Lovers and myGov-ers’: the best and worst Valentine’s Day PR stunts

by
Natasha May
from World news | The Guardian on (#68V6X)

Roses are red, violets are blue, if you're cashing in on the love, the joke may be on you

Valentine's Day is all about love and romance and letting your special person know how much you care. Or is it? For most proficient publicists, it means just one thing: the chance to promote your product, no matter how tangential the connection to the celebration of love.

For the PR savvy it's about tapping into the $485m Australians are estimated to spend on Valentine's Day this year, according to Roy Morgan. But some have only succeeded in banking internet reactions.

Continue reading...
External Content
Source RSS or Atom Feed
Feed Location http://feeds.theguardian.com/theguardian/world/rss
Feed Title World news | The Guardian
Feed Link https://www.theguardian.com/world
Feed Copyright Guardian News and Media Limited or its affiliated companies. All rights reserved. 2024
Reply 0 comments