‘Worst party in town’: abusive audiences force UK musicals to tone down ads

Theatre operators and producers changing marketing strategy as rowdy behaviour escalates

Popular musicals will be told to avoid phrases such as best party in town" and dancing in the aisles" after growing reports of rowdy and abusive behaviour from audiences.

Ambassador Theatre Group (ATG), the largest theatre operator in the UK, is working with producers to temper any ad campaigns that could encourage bad behaviour, the Stage reported.