Article 692R9 Eurosport and BT Sport will disappear after TNT Sports rebrand

Eurosport and BT Sport will disappear after TNT Sports rebrand

by
Mark Sweney
from World news | The Guardian on (#692R9)

Master brand chosen for pay-TV channel as it is already used in international markets

Eurosport is to disappear from UK television after more than three decades after the new pay-TV home of sports including Premier League, Champions League and Olympics rebrands as TNT Sports.

BT and the US media giant Warner Bros Discovery (WBD), which have formed a multi-billion pay-TV sport joint venture, also announced on Tuesday that the BT Sport brand name is to be scrapped.

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