YouTube Music is adding podcasts
by Jacob Kastrenakes from The Verge - All Posts on (#695DY)
Illustration by Alex Castro / The Verge Podcasts are coming to YouTube Music. The streaming music service plans to add podcasts in the near future," YouTube's head of podcasting, Kai Chuk, told Ariel Shapiro at Hot Pod Summit this morning. The addition will pit YouTube Music even more directly against Spotify, which has looked to podcasts - and big exclusives like Joe Rogan - as a way to retain users and grow its audience.
If someone wants to watch a podcast, we have a solution," Chuk said. If someone wants to listen to a podcast only, we should have a great experience for that as well."
Our focus is on creators"
YouTube Music will allow free ad-supported background listening to podcasts and offer enhanced library tools," Chuk said. There'll also be a podcast badge to...