Starbucks Sold 2,000 NFTs In 20 Minutes

Yesterday, Starbucks sold all of its 2,000 NFT "Journey Stamps" in under 20 minutes. They were the company's first paid collection of NFTs and were priced at $100 each. The Verge reports: The coffee company first launched its NFT and Web3 push in December, when it opened up a new membership program called Starbucks Odyssey. An extension of the existing Starbucks rewards program that gives customers perks like free drink upgrades, Odyssey promises to deliver new benefits and "immersive coffee experiences that [customers] cannot get anywhere else" as members complete games, quizzes, and make purchases. Rewards might include virtual classes, access to merchandise, or a trip to a Starbucks coffee farm at higher membership tiers. Free coffee, notably, isn't listed as a possible reward. Purchasing an NFT gives members additional "points" that they can use to level up their tier.

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