‘Not going to beg’: why entrepreneurs of color are increasingly self-funding

Raising funds from investors is unfavorable for marginalized founders, who face racial bias in the world of venture capital

Rechelle Balanzat, an Asian-American founder, has led her startup Juliette, a self-funded, app-enabled dry-cleaning startup since 2014. As a double minority in tech, Balanzat said she faced gender bias with investors, and also encountered investors who inflicted racial bias. Investors would often expect Balanzat to speak with an accent and if not they were amazed she could speak English, she said.

Balanzat said her decision to self-fund her startup was born out of necessity. In fact, she is not the only founder of color that finds venture capital fundraising to feel more like a marathon than a sprint. In actuality, many report that the process can feel more like running on a hamster wheel, endless and with no positive outcome.