Article 69VQM Match Group’s CEO says he spent $50K in three months on Clash of Clans

Match Group’s CEO says he spent $50K in three months on Clash of Clans

by
Mitchell Clark
from The Verge - All Posts on (#69VQM)
STK143_Tinder_01.0.jpg Illustration: The Verge

Have you ever spent money on microtransactions or in-game items and then regretted it? Bernard Kim, CEO of Match Group, has. During a talk at New Street Research's online dating summit, he dropped this anecdote while talking about mobile games (emphasis mine):

No one plays these games forever. After a certain point, people churn out of a game experience. And what are you left with? I've personally spent $50,000 in three months in Clash of Clans, and I still look back at that with lots of shame. I'm like oh my God, what did I really get out of that experience?" Nothing, other than, like, a really amazing wall, which is not cool today.

You can watch the whole exchange below:

Wow. Okay so uh - why is he admitting this? And also:...

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