“We won’t sell your personal data, but …”

When a company promises not to sell your personal data, this promise alone doesn't mean much.

We will not sell your personal data, but ...

• We might get hacked.
• We might give it to a law enforcement or intelligence agency.
• We might share or trade your data without technically selling it.
• We might alter our terms. Pray we do not alter them any further.
• We might be acquired by a new company that alters the terms.
• We might go bankrupt and the data be sold as an asset."

(This post started as a Twitter thread. Thanks to Michael Madden for his contribution to the thread.)

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