Adult Swim’s starting an hour earlier as Warner Bros. Discovery makes a play for older viewers
by Charles Pulliam-Moore from The Verge - All Posts on (#6AAB5)
Tseng from Unicorn: Warriors Eternal. | Image: Adult Swim Though it once seemed as if Cartoon Network might end up taking quite a bit of damage as a consequence of Warner Bros.' merger with Discovery, Adult Swim president Michael Ouweleen says that's far from the case as the network gears up to expand its adult-oriented content block.
Deadline reports that Cartoon Network plans to start shifting over to Adult Swim programming one hour earlier - up from 8PM ET to 7PM ET - beginning in May as the network makes a more concerted play for viewers older than 18.
Speaking to Deadline, Ouweleen said that while the animation industry definitely went through a tumultuous period that lasted throughout 2022, there's since been a correction" and emphasized that the animation bubble hasn't burst but it's...