ByteDance-Owned Instagram Rival Lemon8 Hits the US App Store's Top 10

An anonymous reader quotes a report from TechCrunch: As U.S. lawmakers move forward with their plans for a TikTok ban or forced sale, the app's Chinese parent company ByteDance is driving another of its social platforms into the Top Charts of the U.S. App Store. ByteDance-owned app Lemon8, an Instagram rival that describes itself as a "lifestyle community," jumped into the U.S. App Store's Top Charts on Monday, becoming the No. 10 Overall app, across both apps and games. Today, it's ranked No. 9 on the App Store's Top Apps chart, excluding games. This is a dramatic move for the little-known app and one that points to paid user acquisition efforts powering this surge. Prior to yesterday, the Lemon8 app had never before ranked in the Top 200 Overall Charts in the U.S., according to app store intelligence provided to TechCrunch by data.ai. The firm confirms that such a fast move from being an unranked app to being No. 9 among the top free apps in the U.S. -- ahead of YouTube, WhatsApp, Gmail and Facebook -- implies a "significant" and "recent" user acquisition push on the app publisher's part. Unfortunately, because the app is so new to the App Store's Top Charts, third-party app analytics firms don't yet have precise data on Lemon8's U.S. installs, or how those installs have recently changed over the past few days. [...] According to app intelligence provider Apptopia's data, Lemon8 debuted on both iOS and Android in March 2020 and has since gained 16 million global downloads, with Japan as its top market, accounting for 38% of its total installs. While the firm also doesn't have a figure for its U.S. installs, it was able to estimate the app currently has 4.25 million monthly active users. TechCrunch believes ByteDance may be leveraging TikTok to drive app installs of Lemon8. "Over on TikTok, we noticed a number of creators recently began posting about Lemon8, with many new videos appearing in just the past 24 hours," reports TechCrunch. "Concerningly, many of their reviews are extremely positive but are not marked as sponsored content. [...] In fact, some creators even said they're getting the app in case TikTok gets banned."

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